In this paper, the development of the company by the Chengdu Jin Yuanzhuo APP technology to provide: the rapid development of the mobile Internet market. Phone APP publicity than any existing audience crowd; With the popularity of smart phones and mobile devices such as the iPad, people become accustomed to using the Internet the way APP client, and the current major domestic electricity supplier, both have their own APP client, which marks, APP clients commercial use, has gradually spread. In recent years, companies seize market opportunities quickly became the weapon. Phone APP allows companies with the lowest cost of advertising, promotion to get the best results. Compared with the traditional way of advertising, mobile advertising APP without pay-per-click and advertisements, its illustrations, vivid manifestation of advertising, whether it is cost or effect of the superior than traditional advertising. Phone APP can increase the viscosity of the old customers, retain existing customers circle, so that they become your most loyal reputation communicator. Such potentially improve the user's reputation. APP can increase the height of the mobile phone brand and corporate reputation. Consumer use of mobile Internet business contact business owners and corporate APP application by a deeper understanding of business owners the company's products and services, for enterprises to establish a brand image and consumer confidence have irreplaceable role. APP make information dissemination phone anytime and anywhere. Phone APP communicated to the customer information will not be because of time or space, and blocked, can spread or receive information anytime, anywhere. Phone APP can help companies achieve precision marketing. APP latest corporate fast and accurate information to convey to the target customers. For example, information about the company's recent new product launch or special promotions, etc., can be communicated via phone APP first time to the customer, this means of communication, both accurate and effective. Phone APP help enterprises to develop new customers. Companies can quickly and efficiently gather customer feedback by APP, can also achieve instant message interaction, the first time to collect customer feedback, more conducive to the development of new business users. Flexible, but are simpler than any of the existing activities of a sale, and flexible; 1. Customers simply scan the two-dimensional code to download the merchant business APP. Merchant catch all kinds of information. 2. Customer clicking anywhere on the phone just to see the business APP businesses to participate in all the activities of consumer information. 3. Managers anywhere using a mobile phone or a computer can always publish, manage marketing information and marketing data to see from time to time. APP has been for many mobile phone companies to become competitive advantage in Taobao's success so we have to APP new light, fast-paced life, is able to provide convenience for the user based on the fundamental business, to achieve the ultimate marketing purposes.