This article by the Chengdu APP Technology Development Company Jinyuan Zhuo (www.groex.cn) provides: APP promote the importance of pre-overlooked, I know a really big thing, a company employee told me that their company preloaded with millions of users rely entirely before play down, headquartered in Beijing, the direct presence of long-term business rooted in Shenzhen to get the mobile phone manufacturers, but this company is to benefit from this early stage of development, and now has grown into China's Internet upstart. After heard, I began to "pre" This sort of thing had a curiosity, can not imagine being silently APP "plug" into the phone, it seems a small thing, but it can accomplishments Internet upstart, preloaded channels exactly how to play behind after inspection found that, like Huawei, ZTE and other smart phones have done virtually preloaded promotion, chatting with friends when I calculations:? such as Samsung Telecommunications version of the phone is doing pre-APP, The fee for a 5 hair, 8 hair, and now the market is probably around $ 1, when the phone is selling out, once the user activates this APP (because pre-installed mobile phone manufacturers may pass such preinstalled ROM assistant Brush tool league promotion software package implants, and the Alliance to whether the user can activate statistics), once activated users use will mean growth and promotion expenses, of course, pre-APP developers need to pay fees to the manufacturer or other sources, this means, get a user's cost of about 2-3 million. A friend asked me, if you are a person in charge of moving the promotion of products, what would you do? I might want to know, in a variety of brush behind a set of channels is how the operating mechanism, whether it is the mobile phone manufacturers shipped or a part of the intermediate channel agents, and even cell phone store salesperson, I want to know what phone software industry Brush by the way how to make money. In this regard, through a friend for a comprehensive channel conditions Brush some "doubts", I generally understand: one: three reasons to do Brush Brush channel 1: Manufacturer preinstalled: economic benefits; whether it is an international brand Samsung, domestic brand Lenovo, Huawei, or more cottage and a variety of parallel machines, almost all of which have a default Brush Road program, for manufacturers, Brush This process increased the workload is actually add a line of code, that is, If you want to promote products quickly spread amount, vendor Brush channels should be the most efficient way. But it is remarkable drawbacks, the phone after the library, can easily be painted over the middle of the channel, resulting in wasted promotion costs, but some manufacturers will brush directly into the ROM program, and such application uninstall rate relatively low, but when faced with downstream tools and pre-pre-professional channels, this method is not very secure. Manufacturer preloaded for large companies still have the strength is a good choice, such as pre-installed Lenovo Mobile is an internal resource replacement, if the expansion of external vendors resources, funds are not sufficient, then the preferred channels. 2: Treasury installed: Want to extend the brand through this; I clearly understood that in some of the major mobile phone stores, a variety of country package, provincial package companies, and even some of the wholesale agents, most of them are doing the Treasury Brush. In general, from the manufacturer to the warehouse at the retail end, the entire flow of time is very short, so the Treasury is required Brush efficiency in the market demand, the advantages of an open platform Android reflected most vividly, greatly improves the efficiency preinstalled. Like some of the regional agency, should be closest to the customer a batch process, in general, the possibility of the entire circulation was blocked other brush is small, so it is from the quality, much better than the manufacturers preinstalled. 3: retail terminals installed: White Customers also have to install the software itself needs; if standing business model point of view, a good control of the final retail link, then the value is much higher than estimated, because in this procedure After that, the phone will go directly into the hands of customers, and any other items are likely to interfere directly be excluded, can be done to promote the pre-mission directly. But for the last scattered distribution channels, it is relatively difficult to integrate. For example, some of the current model, and Mobile, China Unicom agents such cooperation, the effect is not ideal. Two: APP promotion channels and pre-market price war game to promote the application of the general outsourcing price between 1.5-2.5 yuan settlement networking standard is generally active, but will often be attached many conditions, such as: How much requires login month times, users must register login, etc., for the upstream CP to make such conditions, mainly want to get high-quality user with minimal cost. Promotion of a channel down the settlement rate is not high, it was in two hairs each installation to cost $ 1. But not with the gradual maturity of the market, to promote the unit price has gradually improved, impresses me is that the promotion of the initial cost is almost zero games, web games early promotion of a valid user costs only 5 hair, but now a valid user costs can reach tens or even hundreds of blocks, apparently just crossed the pace of the mobile Internet. Like pre-cost manufacturers, according to the amount of the price paid in accordance with the pre-installed between 0.5 yuan to 1 yuan, cpa ranging from 1.5 yuan to pay in accordance with the activation -4 yuan. I often hear the third-party application market channels, which are the main distribution channel APP is used to download the user channels, such as: 1: Andrews mainstream third-party application market: application exchange, 91, security intelligence, machine front, etc; 2: Installed Assistant: 91 assistant, pea pods, etc; 3: mobile phone manufacturers: such as millet, Samsung, HTC, Huawei, etc; 4: Operator: China Unicom, mobile, telecommunications; 5: Internet distribution channels: Sina, Sohu, Netease, Ali cloud Tencent etc; more promotion costs and expenses are generally paid downloads per click, CPC calculation is probably: -1.5 0.5 yuan per month, CPA was about 2-5 million, which is mainly based on CPT position different from the thousands to tens of thousands ranging from one day, individuals do not recommend this approach. These advantages can be summarized in one sentence channels: high user quality and large quantities, but the market is much more than hundreds, maintenance costs are relatively high, about a dozen mainstream market, the framework of cooperation can be reduced.