Chengdu Jin Yuanzhuo APP Technology Development Company, said: APP application development refers to the development of mobile applications and services. Here refers to the application APP application means. APP technology to accelerate the software was originally a large-scale scientific computing or computing technology, based Paas development platform developed APP, directly deployed on the cloud environment for enterprise integration, forming a cloud service rental model. Meanwhile, APP technology can also be applied to the mobile Internet. In the context of the mobile era, the era of personal applications lead into the cloud, cloud-based platform for enterprise APP in the field of mobile Internet ushered in the opportunity. With the popularity of smart phones and other mobile devices ipad, people become accustomed to using the Internet the way APP client, this "revolution" is a smart phone and smart phone APP application represented, compared to WAP sites The tepid, mobile APP has a strong momentum of development. More and more companies recognize APP applications, enterprise mobile marketing for the role of business further attention, more and more enterprises are carried out in various forms of marketing the phone APP. Currently APP phone software as an enterprise open new marketing tools, the main reason for its development has the following points: 1, to seize business opportunities: Beyond the competition, to win more business opportunities, achieve product and service promotional purposes. Leveraging alliances open aggregation platform to achieve breakthrough corporate competitiveness channel cross-platform communication, enhance brand communication speed and efficiency. 2, loyal: 90% of users will not take the initiative to uninstall the software, it creates more revenue opportunities for the company. Mobile customer resource management, and customer management blind spots to avoid the loss of customer resources to produce fully integrated customer relationship dynamic information of customers, and customer value mining panoramic dialysis three strong sense of the experience: client-focused, focus on the customer experience, according to their own characteristics, to produce a best meets the needs of their own clients, and thus expand the appropriate mobile marketing services. To meet the different needs of individual customers value. 4, low cost: Compared to distribute brochures and membership cards, mobile applications not only high effectiveness of the business related information are included, and the user to download the program is reserved for the psychological initiative, high effectiveness, costs will not With the increase of downloads increases. app is a mobile phone software for short. Mainstream mobile phones have ios, andriod, windows platform. Program on the market is done more before the two platforms. With the popularity of mobile Internet, mobile terminal functionality has improved, many companies value the importance of mobile Internet, began in this area improve their brand, marketing activities. China has over 300 million mobile Internet users, and 95.6% of mobile phone users browse the phone when bored habits. If the client is installed after the company's mobile client, can improve their corporate identity and name to see the opportunity to reach the corporate image and brand publicity purposes, if the mobile application can be updated frequently, let users have a strong curiosity Click Browse , so that it can more effectively attract and retain customers. Then in a strong competitive position, winning more business opportunities. APP program is the best communicators business products and services, download, install the program in general are business customers or potential customers, once they download the software will become a long-term loyal customers of enterprises, to retain old customers to attract new customers.