Recently, after the investigation and analysis of APP usage of mobile phone users, "Beijing Morning Post" joint Analysys think tank released a small A great wisdom mobile terminal year 2014 "the most APP" selection results, 360 mobile assistant named "most popular APP", on There are micro-channel chart, Netease news client, mobile Taobao. These rich and delicate APP is "favorite" major download charts in 2014, and it is the expression of contemporary social psychological, economic and ecological most vivid. Chengdu Jin Yuanzhuo technology analyst, said the use of mobile phone APP to do marketing, has become the trend of the current society. APP Marketing refers to the application of marketing, where APP application is an application meant. APP marketing is to carry out marketing activities through an application running on a special phone, community, SNS platforms. APP is the English abbreviation Application, due to the popular iPhone and other smart phones, APP refers to third-party applications smartphone. Compare the name of the Apple APP store iTunes Store, Android's Android Market, Nokia's Ovi store, as well as Blackberry users BlackBerry App World, and Microsoft's application store. Apple's iOS system, app format ipa, pxl, deb Nokia's S60 system format sis, sisx, Microsoft WindowsPhone7, WindowsPhone8 system, app format xap. APP started only as a form of cooperation of third-party applications to participate in the Internet business activities to go, as the Internet increasingly open technology, APP as an initiation and iphone profit model began to be valued more Internet business tycoon such as Taobao Open Platform, Tencent microblogging development platform, Baidu Baidu's application platform is a concrete manifestation of APP thought, one can accumulate a variety of different types of network audience, on the other hand by means of APP platform to get traffic, including public flow and directional flow. Mobile App brings benefits: First, APP subscriber growth speed, strong financial capacity, active thinking. Second, App can integrate LBS, QR, AR and other new technologies to bring users an unprecedented user experience. Third, App mobile phone at any time based portable, interactive features, easy to share and spread through the microblogging, SNS, etc., to achieve fission growth. Fourth, APP development costs, lower cost compared to traditional marketing methods. Fifth, the adoption of new technologies and data analysis, APP can achieve precise positioning business target user, the rapid growth of low-cost as possible. Sixth, after the mobile phone users to install APP, companies that planted a seed, and sustainable to keep in touch with the user. Chengdu Jin Yuanzhuo Technology (www.groex.cn) focus on mobile APP application software development and production, covering ios APP, Android APP, HTML5 Web APP and other types of smartphone operating system for mobile application development. Relying on technological advantage and professional service attitude for our customers to customize the exclusive mobile application platform to help customers easily get involved in the mobile Internet, are precision marketing. We can according to customer demand for customized based on ios, Android, HTML5 Web APP and other types of smartphone operating system for mobile APP application. From brand positioning, the excellence of the mobile application planning, creative, to develop technical solutions and application production. Jin Yuanzhuo full range of mobile application solutions to meet customers' brands and products, consumer interaction, mobile e-commerce and other aspects of demand. Address: Qingyang District, 117 South Street Drum World Trade Center on the 6th Floor, Block B 10