Near the end of the year, the major competing platforms selected the best annual APP, APP selection led to a boom, APP's popularity in recent years can be described as a growing niche. With the rapid spread of the Internet, APP numbers are like little stars. This one, which is a user in the eyes of the popular king, which is an expert in the eyes of potential shares? Recently, the Beijing Morning Post Analysys data combined active in the mobile Internet market, the year-end inventory APP this year, Netease news client was honored in 2014 most Popular with APP Award. As the first force in the mobile information class APP, Netease news client since the line since 2011, and gradually provide a variety of information services including news, subscribe to the user a comprehensive local life. After three years of development, with the news of this new information the client becoming a full-fledged carrier access to information, Netease news client with its professional and comprehensive information services, innovative product awareness and momentum from the billions of dollars of monthly active development Users, became the first boutique reading, the first to open up the original column, first create a user points system, first set the active plaza IT classes APP, in the field of mobile information maintained a market leading position. Currently, APP is the "favorite" major download charts, but also psychological expression of contemporary society, economic and ecological most vivid. Clients continue to improve and increase brand exposure downloading effect transformation, achieve to provide users from discovery to download and then skillfully use the full range of services. According 金元卓 (www.groex.cn) development division analysis, development of information products still in its early stages of this big change, the mobile Internet has brought the subversive innovation, a variety of business forms are still moving in a massive digitization, to the phone to the TV, the smart wearable device, to the smart home, this force is almost irreversible, we choose an entry-level products such news has been thinking between the people and the terminal, people, terminals and terminals logical connection information in the real and virtual space, the intersection of the parallel, dissemination, reproduction, Netease news client as one of the most humane, stroll up and not tired of the big supermarkets information. At the same time, she played as a media contact hundreds of millions of users, allowing users to see each of their different information presented, which is what we call a "thousand thousand faces." APP selection craze clearly tell us that now society has entered the era of universal movement, whether it is business survival or development of mobile phones have become an important channel for the client.